At Pure Anada, we are committed to the highest standard of excellence in regards to the purity of our ingredients.  Our minerals are sourced responsibly from around the world, and lab tested to be free of any toxic contaminants. 

The plant based oils, butters and waxes that are used in our lip glosses and lipsticks are purchased organic whenever possible.  We select fair-trade organizations in order to support local communities and women around the world.  This is important to us.

The following mineral ingredients are included in Pure Anada Mineral Cosmetics:

Titanium Dioxide: is a white coloured inorganic salt that is produced as a white powder.  This non-irritating ingredient is also a broad spectrum UV absorber.  It is used as a main ingredient in mineral cosmetics due to its ability to produce good coverage and adhesion.

Zinc Oxide: is another white powder that is used as a natural sun-block, astringent, and antiseptic. This mineral sooths and heals irritated skin, making your product great for acne prone or sensitive skin.

Sericite Mica: is a white, silky, shiny pigment derived from a fine crystalline clay mineral.  It provides medium coverage, good spread ability and a smooth texture when applied to the skin.

Red and Yellow Iron Oxides: are purified iron salts.  They are used as the main ingredients to pigment your foundation.

Ultramarine Blue: is clay that has been heated to a high temperature.  Discovered by the Egyptians, this mineral is used to balance the warm pigments in your foundation formula.

Mica: is a reflective mineral which is used in our foundation formula to add dimension and sheen, making your skin look “alive”.  Mica is also used in our shadows, and blush to provide a satin finish.  We only use micas which are coated with natural minerals as opposed to dyes, lakes and carmine.

Silica Microspheres:  Because of the size and shape of this mineral, it has the ability to diminish the look of fine lines on the skin, giving it a soft focus effect.  Because the particles are round, they produce a ball bearing effect, which imparts the finished product with a silky elegant texture, enhanced slip and better blend ability providing a “cream to powder” texture.

Boron Nitride: Boron Nitride is a soft, silky white mineral powder.  It is used as an additive to improve the "slip" of a product (how smoothly the product applies) as well as "adhesion" (how long it stays on the skin).

Calcium Carbonate: is found in chalk, limestone, marble and travertine. Even eggshells are 95% calcium carbonate! Calcium Carbonate's main function is to absorb moisture.


Ingredients to AVOID in mineral cosmetics, none of these are in our products:

Micronized Minerals: At Pure Anada we are opposed to using micronized minerals (nano-sized particles). A nano-sized particle is under 0.1 micron. Some mineral cosmetic companies boast that their products contain micronized minerals.  These particles are so small that they are thought to possibly migrate through the blood/brain barrier, and there is no research to prove what the effects of this may be.

The Titanium Dioxide used in Pure Anada cosmetic products are 0.3-0.4 microns. In fact, the use of a micronized mineral wouldn't be beneficial to the functionality of our product, because nano-sized particles are translucent. The desired result of our cosmetics is to achieve opaque coverage. 

Bismuth Oxychloride: This is a mineral that is found in most of the mainstream mineral cosmetic companies. Bismuth is a by product of lead and copper processing. Bismuth oxychloride is also frequently used to fill or "bulk up" or bind products. 
It imparts a very shiny finish, which may be desirable to some people, but it can be an irritant to certain skin types
Bismuth oxychloride is considered a skin irritant and can cause itching and rashes, breakouts, and in large amounts it can cause cystic acne as well - it's one of the ingredients you should try to avoid if you have acne or rosacea or sensitive skin. 

Synthetic Colours: are used to create colours that are impossible to create with natural minerals. They will be labelled as FD&C or D&C, followed by a colour and a number. Example: FD&C Red No. 6 / D&C Green No. 6. Synthetic colours are believed to be cancer-causing agents.

Synthetic Preservatives: such as the parabens or urea.  Mineral cosmetics are inorganic pigments with no liquid or oils added; therefore they do not need preservation.  They are basically crushed rocks that have been in the earth since creation. 

*About Parabens: Used as inhibitors of microbial growth and to extend shelf life of products. Widely used even though they are known to be toxic. Have caused many allergic reactions and skin rashes.  Studies have shown that they are weakly estrogenic (mimic estrogen) and therefore are associated with breast cancer.     (Methylparaben, Propylparaben, Butylparaben, Ethylparaben)

Talc: is similar to asbestos in structure and has been linked to respiratory diseases, and can easily be contaminated.  Although talc is a natural mineral, and can be purchased in fine grades which do not pose any risks, we choose to avoid it.  In addition, there's some evidence that it can permanently stretch pore walls! The main ingredient in most "powder" makeup is talc.